Business Advice

Accounting Jobs – How to Stay on Top of Technology So Your Age Doesn’t Hold You Back

Article posted by Accounting Jobs

You are seasoned, talented and have impeccable references. But as an accountant in your 50’s or older, you can’t find a job. It’s easy to blame your age. But what might be holding you back from accountant jobs could be as simple as your resistance to change-especially with new technology.

Walking into an interview with an outdated flip phone or blanking when a recruiter asks you about the latest app could be red flags that you are behind the times.  And if one thing is certain, when it comes to accounting careers, those who can’t change and adapt to new technology don’t stand a chance.

So what can you do?

Here are the three things you can do TODAY to increase your tech IQ and wow a recruiter when you are interviewing for YOUR job in accounting.

1. Beef up your resume to show you are not scared of using Outlook or other popular problems and software brands

One thing that can screw you in an interview is to look unprepared or uneducated about the latest software trends. And if you act like Outlook is too difficult or frustrating to use, potential employers will wonder what other concerns you intend to cut.

2. Increase your knowledge of the latest Web sites, software products, search engines, new software, CRMs-in other words, SPEAK THE LANGUAGE

If you don’t know the lingo, you are going to look like a dinosaur when interviewing for an accounting job. Take a class or pick up a trade journal or magazine. LEARN what those young pups in college or business school are talking about and make these tech trends part of your life. Remember, there are plenty of accessible and free or low-cost options to train yourself such as watching YouTube videos or taking lessons at the Apple store.

3. Get a smart phone

Maybe you are happy using an outdated cell phone to call or text, but if you don’t know how to harness the power of a smart phone, it puts you at an immediate disadvantage. People in their 20’s and 30’s with jobs in accounting know how to use their smart phones to get ahead. If you aren’t on the same page, you won’t have an edge when interviewing for accountant jobs. Visit the Apple store or a cell phone store that sells Android phones. Ask questions. Read a blog or two on the best apps. Upgrade your phone…and consider buying a tablet as well.

When it comes to careers in accounting, the best way to stop looking like you are out of the loop is to get IN the loop.

 

How To Hire The Right Social Media Consultant For Your Business

How To Hire The Right Social Media Consultant For Your Business

Article by Ren Carlton

Hay There Social Media/socialgig™ Blog

“Social Media Consultant” SEO

So you’ve realized it’s vital for your small (or large) business to maintain a consistent presence on social media — and you’ve also realized it takes a bit of work to cultivate an organic online relationship with your customers. With all the digital marketing campaigns taking the ad world by storm, you know how important it is to invest the time and resources into creating a social media marketing plan. That means it’s time to hire a social media consultant to “speak” for you online!

Most people use social media sites like Facebook, Twitter, Instagram, YouTube, Yelp, LinkedIn regularly and are familiar with them — but social media marketing for a business and posting about family dinners are vastly different. How do you know you’re hiring the right social media consultant for your business?

Here are 3 Things to Look for in a Social Media Consultant:

1. How good is their social media presence? How active are they? Are they online once a week or once an hour? Generally, the more time spent on social media marketing tactics, the better to learn and to promote. For your social media consultant to know how to promote your blog, they need to know the best audience and determine a social media strategy for the ideal ways to spread the word.

2. Do they know what they are talking about? A good freelance writer knows how to effectively break subjects down into understandable terms — and should know – the subject before attempting a writing project. If they don’t fully comprehend the ins and outs of your business and/or product, a freelance writer may not be able to make the leap and create the best social media strategy for you.

3. Do they have a proven track record of success? As with any business venture, you need to see previous results of digital marketing accomplishments. Did they come up with some great grand opening ideas and promotional giveaways to boost business? Your social media consultant should prepare a concise social media strategy to help you promote your business, with traceable metrics to show how the social media marketing plan is raising your online presence and developing authentic relationships with fans and followers.

SOCIAL MEDIA CONSULTANTS

Are you looking to hire a social media consultant — or are you looking to be a social media consultant? Check out socialgig™  and post or find a gig today!

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